POINT AND SHOOT
Mark Identification

POINT AND SHOOT

Serial Number

78482699

Filing Date

Sep 13, 2004

Trademark by

TRACNOLOGIES INC.

Classification Information

"Point and Shoot" applies to the availability of consumer products in consumer retail locations; The service provides the client's of TracNologies, Inc; (TrN) the ability to; Identify instances of product Out of Stock, Distribution Voids, and Display Compliance in the retail marketplace The correction of the identified issue based on pre-determined requirements established by TracNologies client's The communication of a resolution status of the identified issues Step One, Identify; Using a TrN proprietary application and data collection device field audits are be performed to ensure specific products are in stock and available to the public for purchase in a specific retail environment; The occurrence of an "out of stock", "distribution void", or a "display non-compliance" are identified and captured; Step Two, Correction These occurrences are communicated by TrN to a contracted third party; This third party supplies specifically trained manpower resources to the identified locations and based on pre-defined requirements resolves the identified issue(s); Step Three, Communication of Completion Using a TrN proprietary internet based application the resolution of the issue(s) are communicated to TrN; Which in turn makes the information available to the TrN's client through a proprietary internet portal; Definitions Out of Stock - the non-availability of a specific product in a specific retail environment for sale to a consumer; Distribution Void - the non-availability of a specific product in a specific retail environment for sale to a consumer and the absence of an order tag to facilitate re-order of the product and the absence of a place to put the product (original shelf placement filled in with another product); Display - the presentation of a product for sale usually in an alternate location and an alternate style within a retail environment as defined in an agreement between the manufacturer and the retailer; Display Non-Compliance - the identification of an issue regarding a Display of a specific product in a specific retail environment contrary to the defined Display agreement

Computer and Scientific