PLOWSHARE

Advertising and marketing services for federal government agencies and non-profit organizations; market research for federal government agencies and non-profit organizations; conducting marketing studies for federal government agencies and non-profit organizations; advertising and marketing analysis, namely, analysis of advertiser media and marketing data to inform current and future decision-making for federal government agencies and non-profit organizations; Business advice relating to brand development, marketing, and advertising for federal government agencies and non-profit organizations; branding services, namely, business analysis and advisory services relating to business brand development, brand positioning, brand evaluation, and brand strategy for federal government agencies and non-profit organizations; advice relating to sales promotion for federal government agencies and non-profit organizations; advertising management services, namely, management of commercial and advertising material and media, including the procurement of donated media for public service announcements (PSAs), securing donated media placements and activations, and procuring contracts for others for the purchase of advertising space and time on all communication means and media for federal government agencies and non-profit organizations; modeling for advertising purposes for federal government agencies and non-profit organizations; website traffic optimization consultancy for federal government agencies and non-profit organizations; organizing and conducting events for commercial or advertising purposes for federal government agencies and non-profit organizations; advice on organizing events for commercial or advertising purposes for federal government agencies and non-profit organizations; providing advice on social media marketing for federal government agencies and non-profit organizations; Business marketing management of social media communities for commercial purposes for federal government agencies and non-profit organizations; online advertising on computer networks for federal government agencies and non-profit organizations; Creative development services for federal government agencies and non-profit organizations, including conceptualization and ideation of advertising strategies; copywriting for digital, print, social media, and broadcast platforms; graphic design of advertisements, logos, social media assets, and promotional materials; multimedia production, namely, video production, animation, motion graphics, and audio content for advertising campaigns and social media; campaign asset creation, namely, digital ads, social media content, landing pages, brochures, and promotional videos; creative strategy services to ensure consistency in messaging and branding across platforms and media channels; user experience (UX) and web design services to enhance website engagement and conversions; brand identity development, namely, creation of visual identity systems, brand guidelines, and key messaging platforms for cohesive brand representation across all communication channels; Partnership development services for federal government agencies and non-profit organizations, including identifying, establishing, and managing strategic partnerships with media outlets, influencers, corporations, and other organizations to enhance advertising and marketing efforts; negotiating and securing partnership agreements, including media sponsorships, collaborative marketing initiatives, and co-branded campaigns; consulting on partnership strategy to align with organizational goals and objectives; managing partnership activation and implementation, ensuring seamless execution of joint campaigns and initiatives; providing ongoing relationship management and reporting to optimize partnership outcomes for federal government agencies and non-profit organizations; Analytics and measurement services for federal government agencies and non-profit organizations, including collecting, analyzing, and interpreting data from advertising and marketing campaigns; conducting performance tracking and reporting across digital, social, traditional, and other active and managed media channels; providing insights into key performance indicators (KPIs) and return on investment (ROI); leveraging data analytics to inform ongoing marketing strategies and optimize campaign effectiveness; performing audience segmentation and behavioral analysis to refine targeting and messaging; conducting A/B testing and performance benchmarking for continuous improvement; developing custom dashboards and reports for real-time performance monitoring; and advising on the integration of third-party data sources and tools for comprehensive campaign analysis

 Internet-based services, namely, technology for the preparation and delivery of digital reports and graphics pertaining to process and outcome metrics of advertising campaigns, and functioning as an electronic file repository for advertising and marketing campaign-related reports and graphics; Internet-based services, namely television, radio and online advertising content of providing an electronic file repository of digital print, out of home, electronic data storage in the nature