PLAYVIEW
Mark Identification

PLAYVIEW

Serial Number

85053897

Filing Date

Jun 3, 2010

Registration Date

Mar 19, 2013

Trademark by

KABUSHIKI KAISHA SONY COMPUTER ENTERTAINMENT

Classification Information

Portable electronic device for receiving and reading text and images and sound through wireless Internet access and for displaying electronically published materials, namely, books, journals, newspapers, magazines, multimedia presentations; Computer hardware and software in the field of text, image and sound transmission and display; Cases, covers, and stands for electronic book readers; Power adapters; USB cables; Computer software development kit consisting of computer software development tools for the development of content and service delivery across global computer networks, wireless networks, and electronic communications networks; Downloadable audio works, visual works, audiovisual works and electronic publications featuring books, magazines, newspapers, periodicals, newsletters, journals and manuals on a variety of topics; Application development computer software programs; Computer software for transmitting, sharing, receiving, downloading, displaying and transferring content, text, visual works, audio works, audiovisual works, literary works, data, files, documents and electronic works via portable electronic devices and computers; Computer software for formatting and converting content, text, visual works, audio works, audiovisual works, literary works, data, files, documents and electronic works into a format compatible with portable electronic devices and computers; Computer software enabling content, text, visual works, audio works, audiovisual works, literary works, data, files, documents and electronic works to be downloaded to and accessed on a computer or other portable consumer electronic device. Hand held computers containing electronic books on a variety of topics of general interest including art, history, mathematics, fashion, music and science and integrated software for downloading books on a variety of topics of general interest including art, history, mathematics, fashion, music and science, as well as text and graphics, and for displaying text and graphics in a book format; Computer application software used for the operation of electronic book reading device; Optically recorded computer data recorded on optical discs for computers featuring music and entertainment related to video games; Computer game software recorded on optical discs; Downloadable music file from the Internet; Downloadable image files featuring cinematography, namely, files containing artwork, text, diagrams, photographs, graphics, video and games; Computer software for transmitting, sharing, receiving, downloading, displaying and transferring content, text, visual works, audio works, audiovisual works, literary works, data, files, documents and electronic works via video game machines and Hand-held games with liquid crystal displays; Downloadable electronic publications, in the nature of magazines, books and manual in the fields of games, music and cinemas; Computer software and computer game programs for organizing and viewing digital images, photographs and electronic publications; Tablet computer for e-book reader; Downloadable software, namely, electronic book reader programs; Electronic book reader, namely, a device used to read electronic data; Mouse pads for computers; Mouse for computers; Electronic circuits, magnetic discs and magnetic tapes encoded with computer programs for encrypting or decrypting information data; Information providing devices, namely, computer terminals with encrypting software for transmission of messages via the internet web site and e-mail communication; straps for cellular phones; Downloadable computer programs for video game machines with television for commercial use, music, images, and movies; Downloadable electronic publications, namely, manuals, magazines recorded on computer media in the field of video games and their software; Downloadable video game software; Electronic circuits, magnetic discs, magnetic tapes, optical discs, CD-ROMs and magnetic cards encoded with computer programs for software development and computer programming featuring music, movies, pictures, animations, writings and games; Electronic circuits, magnetic discs, optical discs, magnetic optical discs, CD-ROMs (Compact Disc ROMs), magnetic tapes and Digital Versatile Disc ROMs encoded with video game programs for personal use; Electronic circuits, magnetic discs, optical discs, magnetic optical discs, CD-ROMs (Compact Disc ROMs), magnetic tapes and Digital Versatile Disc ROMs encoded with video game programs for business use; Controllers, joysticks, memory cards, volume controllers, mouse for video game machines with television for personal use; Magnetic discs, optical discs, magnetic optical discs, CD-ROMs (Compact Disc ROMs), magnetic tapes and Digital Versatile Disc ROMs encoded with magazines, books, news papers, maps, pictures, images and literal information featuring music, movies, pictures, animations, writings and games; Power controllers; Dry cells; Wet cells; accumulators and batteries for cameras, video games or hand-held typed electronic games; Electric wires; Electric cables; Photographic apparatus, namely, still and video cameras; Cinematographic apparatus; Telephone apparatus. Audio frequency apparatus, namely, juke boxes, audio tape recorders, electric phonographs, record players, mini disc recorders; video frequency apparatus, namely, video cameras, videodisc players, videotape recorders; Parts and accessories for electric communication apparatus and instruments, namely, antennas, cabinets for loudspeakers, coils, loudspeakers, connectors, microphones; Pre-recorded compact discs featuring music; computers; Prerecorded video discs and tapes featuring, music, movies, pictures, animation, writing and games; Video game machines with television for personal use; All aforementioned goods not used for or in connection with project planning and control, employee and resource allocation and management, time and progress reporting, cost management, workload management and work prioritization, new product development, information technology portfolio management, business process management, strategic planning and management solutions, or best practices in business process management, or for user manuals and documentation supplied therewith

Electrical and Scientific Apparatus

Online retail store services featuring electronic books and electronic book reading device; Business management consulting in the field of strategy, marketing, production, personnel and retail sale matters; Electronic shopping retail store services connected with computer game equipment featuring consumer video game machines, game programs for consumer video game machines, hand-held games with liquid crystal displays, game programs for hand-held games with liquid crystal displays, toys, dolls, amusement game machines and prerecorded DVD video software; Presentation of goods on communication media, for retail purposes; Provision of business information in the field of retailing of goods; Retail store services in the field of electronic games, videos, electronic publications and music; Retail store services featuring downloadable nonfictional and fictional electronic books, magazines and articles on a variety of topics of general interest including art, history, mathematics, fashion, music and science via a global computer network; Business administration consultancy; Computer data processing; Computerized business information processing services, namely, electronic data processing for video games; On-line data processing services; Business administration assistance of the business affairs of retail stores; Computerized point-of-sale data collection services for retailers; Management assistance of a retail enterprise for others in the field of video game industry and computer game industry. The bringing together, for the benefit of others, of a variety of goods, enabling customers to conveniently view and purchase those goods in the field of consumer video game machines, game programs for consumer video game machines, hand-held games with liquid crystal displays, game programs for hand-held games with liquid crystal displays, toys, dolls, amusement game machines and prerecorded DVD video software in a retail electrical store; Electronic shopping retail store services connected with computer equipment featuring consumer video game machines, game programs for consumer video game machines, hand-held games with liquid crystal displays, game programs for hand-held games with liquid crystal displays, toys, dolls, amusement game machines and prerecorded DVD video software; Retail store services featuring consumer video game machines, game programs for consumer video game machines, hand-held games with liquid crystal displays, game programs for hand-held games with liquid crystal displays, toys, dolls, amusement game machines and prerecorded DVD video software connected with the sale of domestic video game machines; Electronic commerce services, namely, providing information about electronic video game machines, handheld electronic games, electronic publications and electronic book readers via telecommunication networks for advertising and sales purposes; Advisory, consultancy and information services in the field of video game industry and computer game industry; Providing advertising space in a periodical for promotion of goods and advertising on-line web sites of others via bulletin boards, e-mail communication, advertisement on web sites, and magazines; Direct mail advertising services by mail order. Providing business information about video game industry and computer industry; Commercial information agencies in the field of video game industry and computer game industry commercial or industrial management assistance in the field of video game industry and computer game industry; Compilation of information into computer databases; computerized on-line ordering services in the field of video game apparatus for use with television receiver only and their software; Dissemination of advertising matter in the field of video game industry and computer game industry; Marketing research; Organization of exhibitions for commercial or advertising purposes; Organization of trade fairs for commercial or advertising purposes; Providing information to consumers regarding the selection of new goods of others via the global computer network, namely, magazines, video games and videos; Rental of advertising space; Retail and online retail store services featuring video game machines and their software, including over the internet; Computer data processing; Services of processing information by computer, namely, data processing; All aforementioned services not used for or in connection with project planning and control, employee and resource allocation and management, time and progress reporting, cost management, workload management and work prioritization, information technology portfolio management, business process management, strategic planning and management solutions, best practices in business process management, or for new product development; Professional consultancy regarding data processing by a computer

Advertising and Business

Providing information in the field of electronic publishing in all forms, via a global computer information network; Publication of downloadable non-fictional and fictional electronic books, magazines and articles on a variety of topics of general interest including art, history, mathematics, fashion, music and science via a global computer network; Publishing of electronic publications, namely, magazines, comics, books, newspapers, periodicals and electronic media; Provision of on line electronic non downloadable publications in the nature of magazines, books, articles, guides, pamphlets, newsletters, journals, reports, leaflets, and periodicals from a global computer network relating to business, finance, business improvement, environmental issues, education and training, quality management, risk management, ethics, health and safety, information security, quality systems and standards, military parts and logistical information, metal grades, properties, suppliers and manufacturers, non metallic materials, products and manufacturers, and common intelligence; Booking of seats for shows; Dubbing services; Entertainment services, namely, providing temporary use of non downloadable video games and computer games; Entertainment services, namely, providing on line computer game; Providing information about game services, music services and movie services provided on line from computer networks, namely, via Internet, the cable network or other forms of data transfer; Providing on line electronic games provided on line from a computer network; Gaming services, namely, the provision of online computer and video games; Lending libraries; Mobile library services; On line library services, namely, providing electronic library services which feature newspapers, magazines, photographs and video pictures via an on line computer network; Production of radio and television programs; Providing amusement arcade services; Publication of books. Publication of electronic books and journals online from a computer network; Providing recreational information to the public via the internet in the field of tennis, swimming, exercise, physical fitness, golf, walking trails, bicycle trails, lawn games, billiards; Providing digital music from the Internet, namely, providing prerecorded music, information in the field of music, and commentary and articles about music, all on line via a global computer network; Rental of audio equipment; rental of camcorders; rental of cine films; Rental of motion pictures; Rental of computer game programs; Rental of movie projectors and accessories; Rental of radio and television sets; Rental of show scenery; Rental of electronic game equipment; Rental of sound recordings; Rental of video cameras; Entertainment services, namely, the development, production, distribution, transmission and broadcast of television programs featuring video games; Videotape editing; Providing online information about computer games and computer game program described in magazines, manuals and publications; Publishing of manuals for programs for video game machines with television for personal use; Rental and leasing of magnetic tapes encoded with programs for video game machines with television for computer system security; All aforementioned services not used for or in connection with project planning and control, employee and resource allocation and management, time and progress reporting, cost management, workload management and work prioritization, information technology portfolio management, business process management, strategic planning and management solutions, best practices in business process management, or for new product development; Publishing of electronic publications; publication of manuals of computer programs and computers

Education and Entertainment

Providing temporary use of computer software and online facilities to enable users to access and download computer software; Providing online non-downloadable computer software that generates customized recommendations of software applications based on user preferences; Data encryption of information available on a computer; Planning, developing, and maintaining computer system programs for data security available on a computer; Encryption of computer data in relation to electronic communication; Providing computer search engines about news articles from database for others; Designing by computer graphics; Designing and developing computer graphics programs; Hosting and maintaining internet web sites on the internet for others; Establishing and maintaining a web page on the internet for others; Conversion of data or documents from physical to electronic media; Data conversion of computer programs and data not physical conversion; Data conversion of electronic information; Professional consultancy regarding designing computer systems; Developing software for video game machines; Designing programs for video game machines with television for personal use; Providing information about computer programs and computers; Professional consultancy regarding designing of computer software; designing and maintaining information processing systems by a computer; Creating, maintaining, and modernizing computer software; Designing computer networks; Professional consultancy regarding designing and studying computer networks; Rental and leasing of magnetic tapes encoded with programs for computer for computer system security; Rental of memory of servers for web pages; Rental and leasing of computers and computer programs; hourly rental and leasing of computers via on-line network; Leasing of computer software for reading a data stream; All aforementioned services not used for or in connection with project planning and control, employee and resource allocation and management, time and progress reporting, cost management, workload management and work prioritization, information technology portfolio management, business process management, strategic planning and management solutions, best practices in business process management, or for new product development

Computer and Scientific