PLAYVALUE
Mark Identification

PLAYVALUE

Serial Number

86191001

Filing Date

Feb 11, 2014

Trademark by

MATTEL INC.

Classification Information

Handheld mobile digital electronic devices comprising of a full featured tablet computer, electronic book reader, digital audio and video player, electronic personal organizer, personal digital assistant, electronic calendar, and global positioning system device, and capable of providing access to the Internet and sending, receiving, and storing messages and other data, with a special and unique focus on commerce by and related to children and their parents, featuring preloaded access to children's publications and sites and news and information feeds related to children's issues and unique filters related to children's content on the Internet; dedicated home computer screen for receipt and sending of messages and content related to children's issues; user manuals in electronically readable, machine readable or computer readable form for use with, and sold as a unit with, the aforementioned goods; computer software and firmware, namely, operating system programs, data synchronization programs, and application development tool programs for personal and handheld computers; pre-recorded computer programs for personal information management; database management software in the field of children's issues; electronic mail and messaging software, paging software, mobile telephone software to enable the transmission of data to mobile telephones; database synchronization software, computer programs for accessing, browsing and searching online databases; cameras, videophones; solid state memory apparatus, namely, computer memories; computer game and electronic game programs; electronic testing apparatus for testing the functionality and operability of mobile electronic devices, namely, tablet computers, electronic book readers, digital audio and video players, electronic personal organizers, personal digital assistants, electronic calendars, and global positioning system devices; pre-recorded audio video discs featuring audio, audiovisual, musical, multimedia and video works in the field of children's issues; batteries; rechargeable batteries; battery chargers; chargers for electric batteries; headphones; stereo headphones; in-ear headphones; stereo audio speakers; audio speakers; audio speakers for home; digital music and/or video players namely, MP3 players, MP4 players, smartphone music players, WAV players, AAC players, WMA players, and AAIF players; radios; video cameras; audio, video, and digital sound mixers; radio transmitters; bags and cases specially adapted or shaped to contain tablet computer devices; bags and cases adapted or shaped to contain MP3 players, hand held computers, tablet computers, personal digital assistants, global positioning system devices, electronic organizers and electronic notepads

Electrical and Scientific Apparatus