PLAYSTATION STARS

Providing a customer loyalty program featuring the issuance and processing of loyalty points that are redeemable towards discounts, offers, and rewards concerning video games, computer games, video game consoles, and video game accessories; business administration of consumer loyalty programs; on-line retail store services featuring downloadable video games, video game consoles, video game equipment and downloadable virtual content for video games, namely, downloadable images, downloadable image files containing artwork, downloadable text files not featuring music, downloadable audio files not featuring music, and downloadable video files; promoting the goods and services of others; advertising services; providing a customer loyalty program that allows members to redeem special offer awards and incentive points for purchase of a company's goods in the form of digital collectibles being downloadable images, downloadable image files containing artwork, downloadable text files not featuring music, downloadable audio files not featuring music, and downloadable video files and allows members to earn points that can be redeemed for purchase of a company's goods in the form of games, digital wallet awards, and digital collectibles being downloadable images, downloadable image files containing artwork, downloadable text files not featuring music, downloadable audio files not featuring music, and downloadable video files; administration of a customer loyalty program that provides rewards in the form of digital collectibles being downloadable images, downloadable image files containing artwork, downloadable text files not featuring music, downloadable audio files not featuring music, and downloadable video files and allows members to earn points that can be redeemed for games, digital wallet awards and digital collectibles being downloadable images, downloadable image files containing artwork, downloadable text files not featuring music, downloadable audio files not featuring music, and downloadable video files; organization and management of customer loyalty programs, namely, business administration of consumer loyalty programs; sales promotion through customer loyalty programs, namely, customer loyalty services for commercial, promotional and advertising purposes