PLAYPOINTS

Providing incentive award programs for users through the distribution of redeemable points, rewards, vouchers, or gift cards for the purpose of promoting and rewarding loyalty; Providing incentive award programs through issuance and processing of loyalty points, rewards, vouchers, or gift cards for purchase of goods and services; promoting the goods and services of others by means of a loyalty rewards program; Administration of incentive award programs that allow users to redeem points, rewards, vouchers, or gift cards; Online retail store services featuring a frequent patron program in which points, rewards, vouchers, or gift cards are accumulated to be redeemed or used for purchases of goods, virtual goods and gift cards; Online retail store services featuring premium currency

Financial services, namely, providing a virtual currency for use by members of an on-line community via a global computer network; Financial services, namely, providing electronic transfer of a virtual currency for use by members of an on-line community via a global computer network