PLAYNOMICS

Data mining software; predictive data mining software; computer software enabling online game developers and publishers to optimize player monetization, marketing, and satisfaction; computer software platform enabling game developers and publishers to optimize player monetization through dynamic user profiling and targeting; software platform allowing game developers, game publishers, and third-party advertisers to selectively target and cross-promote to specific players of various online games based on an analysis of aggregated individual player data

Marketing services, namely, conducting consumer tracking behavior research and consumer trend analysis; market research services relating to advertising and marketing, namely, providing website and application traffic metrics, statistics, user activity data, and marketing and advertising reports of users' activities on social networks and in online games, gaming platforms, gaming environments and virtual worlds; business monitoring and consulting services, namely, tracking web sites, applications, social networks, gaming platforms, and online games of others to provide strategy and insight regarding marketing, sales, operation and product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting the behavior of consumers, businesses, and market trends and actions; advertising and promotion services; advertising by transmission of on-line publicity for third parties through electronic communications networks; making referrals in the field of entertainment services for products, services, events, activities, facilities, and locations, game publishing, software publishing, and advertising services

Data mining; predictive data mining services; applying predictive data mining services to online games; Providing temporary use of on-line non-downloadable software and applications for enabling online game publishers to optimize player monetization, marketing, and satisfaction; Providing on-line non-downloadable software platform for enabling game developers and publishers to optimize player monetization, marketing and satisfaction through dynamic user profiling; application service provider (ASP), featuring software for tracking user activity in online gaming and social networking environments, and for managing, monitoring and optimizing the performance and effectiveness of websites, applications, online games, social networks and online marketing campaigns; providing an online non-downloadable software platform for managing, collecting, integrating, and sharing a wide variety of data and information from various sources; online non-downloadable software platform allowing game developers, game publishers, and third-party advertisers to selectively target and cross-promote to specific players of various online games based on an analysis of aggregated individual player data