PLAYFULL

Downloadable computer software for conducting computer polls and surveys, and for providing updates and alerts and notifications about the polls and surveys; downloadable computer software that gives users the ability to create customized profiles and pages featuring user-defined profiles in connection with customer loyalty, and rewards programs; downloadable computer software development tools for development of software in the fields of customer loyalty, and rewards programs

On-line advertising and marketing services for customer loyalty and rewards programs; Contests and incentive award programs to promote the sale of products and services of others; Marketing services in the field of restaurants, cafes, and bars; Promoting the sale of goods and services of others through customer loyalty and rewards programs; Conducting employee incentive award programs to promote on the job safety, quality and productivity; Providing on-line trade and commercial information directory

Providing on-line transmission of messages among computer users concerning incentives, awards and rewards

Entertainment services, namely, contest and incentive award programs designed to reward program participants who engage in interactive contests and challenges

Providing temporary use of on-line non-downloadable software for use in database management

Providing on-line computer databases and on-line searchable databases in the field of social networking