PLAYER DIRECT

Providing lottery subscriptions services for others; Subscriptions to lottery games; Administration of customer loyalty programs featuring free lottery tickets, merchandise, event tickets and cash prizes for registered or frequent lottery players; Marketing services specializing in the use of analytic models for the understanding and predicting of consumer, business, and retail market trends and actions; Marketing services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Business consulting services that provides strategies for responsible gaming practices

Credit and debit card services; Electronic processing of credit card transactions and electronic payments via global computer network; Electronic processing of financial information, namely, lottery transactions

Entertainment services, namely, providing web-based systems and on-line portals for players to participate in on-line lottery games and video games via global computer network, mobile phones and PDAs; Entertainment services, namely, providing on-line lottery games and video games; and Lottery services, namely, conducting lottery games