PLATE

Downloadable software in the nature of a mobile application for creating, sharing, disseminating and posting personal status updates, photos, videos, music for the purposes of social and personal networking; downloadable software in the nature of a mobile application; and for social and personal networking; downloadable software in the nature of a mobile application for displaying and sharing a user's location and personal preferences and finding, locating, and interacting with other users and places; application programming interface (API) software for allowing data retrieval, upload, access and management; API software for use in building software applications; software for geo-location based advertising and product and service promotions