PIONEERS OF PLAY

(Based on 44(e)) Downloadable computer software for authoring, downloading, transmitting, receiving, editing, extracting, encoding, decoding, displaying, storing and organizing electronic games, and electronic publications; downloadable computer software for use in searching, reviewing, purchasing, and downloading electronic games and software applications; computer games downloadable from a global computer network; downloadable computer games for use on mobile and cellular phones; downloadable computer video games; downloadable computer application software featuring games and quizzes; downloadable computer application software for mobile phones, portable media players, handheld computers and tablets for playing games and quizzes; downloadable computer games and on-line computer games; downloadable computer games, electronic games and video games; pre-recorded audio and visual video tapes, CDs, and DVDs featuring fictional characters and activities for children, movies, television programs, books, music and instructions for use of toys

Toys, games and playthings, namely, dolls and accessories therefor, action figures, action figure play sets, character figures and toy animal figures, character figure and toy animal figure play sets, toy figurines, toy pets and accessories therefor, plush toys, toy vehicles, children's multiple activity toys, children's multiple activity toys featuring interactive activities and digital applications, toy building sets, educational toys, ride-on toys, construction toys, puzzles, role-playing games, card games, board games, interactive board games, app-enabled board games, card games and parlour games, action skill games, action target games, electronic hand-held games for use with external display screen or monitor and electronic action toys

Advertising agency services, business management; business administration; arranging and conducting toy trade show exhibitions; business information services in the field of toys and entertainment; licensing of intellectual property; distribution of samples for publicity purposes; presentation of goods for retail purposes

Entertainment services, namely, providing podcasts in the field of children's entertainment; entertainment services, namely, providing webcasts in the field of children's entertainment; entertainment services in the nature of online competitions in the field of entertainment; entertainment services, namely, providing party games and parlour games online and in mobile wireless form; entertainment services, namely, providing online computer games; production of television programs; entertainment in the nature of ongoing television programs in the field of children's entertainment