PILOT

Providing an online non-downloadable software platform for use in the planning and execution of television, digital, and other advanced advertising schedules whereby the software platform guides users through the entire campaign lifecycle in the television and digital media advertising landscape, namely, searching for relevant television programming, analyzing viewership data, dynamically building advertising proposals, converting proposals to orders, managing orders through all phases of the process, transmitting the orders to fulfillment systems, and evaluating past campaigns to determine success