Mark Identification

PERSONALIZATION NETWORK

Serial Number

75869067

Filing Date

Dec 10, 1999

Trademark by

NET PERCEPTIONS INC.

Classification Information

Computer software for helping people find news, information, products, and services they are, or may become, interested in; computer software for the analysis of customer behavior, computer software for use in sales, advertising, marketing, and electronic commerce; computer software namely, real-time recommendation engines; computer software for use in database management; computer software for collecting, observing, and predicting preferences of specific individuals or groups and making recommendations accordingly; computer software for targeting advertisements and promotions to the interests and tastes of specific individual or groups; computer software for use in managing and operating call centers; computer software for use in recommending products or services for sale to reflect preferences and tastes of individual customers and/or groups of customers; computer software for use in predicting demand of specific products or services; computer software for use in identifying potential customers or groups of potential customers for particular products or services; computer software for use in creating catalogs, catalog inserts, and direct mail pieces; computer software for recommending products to customers in stores; computer software for recommending products to customers based on their tastes and preferences; computer software for use in recommending products in in-store kiosks, or at cash registers or other point-of-sale terminals; computer software for recommending coupons to be printed or presented to customers based on their preference,

Electrical and Scientific Apparatus

Business consulting and analysis rendered to third parties in the fields of strategy, sales, call centers, marketing, advertising, consumer preferences, and electronic commerce; market intelligence services; computerized database management; providing an on-line database in the fields of sales, marketing, advertising, consumer preferences, and electronic commerce

Advertising and Business

Computer software design for others; computer programming services; maintenance of computer software; on-line information services relating to consumer preferences; database development services in the fields of sales, marketing, advertising, consumer preferences and electronic commerce and database and software hosting services

Computer and Scientific