Mark Identification

PERCIPIENT

Serial Number

78159795

Filing Date

Aug 30, 2002

Trademark by

EFFICIENT MARKET SERVICES INC.

Classification Information

computer programs for retail businesses containing statistics and information regarding the marketing, promotion and sale of consumer products

Electrical and Scientific Apparatus

on-line data collection and processing services, namely, collecting and processing sales and promotional data and preparing business reports featuring such sales and promotional data for evaluating consumer response to promotional activity in the consumer goods industry and providing access to a computer database containing such reports

Advertising and Business