PENTA GROUP

Consulting services, in the field of strategic corporate communications, namely, strategic consultation regarding development and production of corporation communications campaigns, measurement of the effectiveness of strategic corporation communications and media relations campaigns, consultation on best practice in strategic advisory and corporation communications, and benchmarking services in the nature of evaluation of a business's public perception by a certain set of stakeholders and comparison to peer organizations; Providing business and marketing survey research among different populations and policy makers; Public policy consultancy services, including providing analysis of public policy; Public affairs consultancy services, including providing analysis of public affairs and public relations support; Providing design and creative services for advertising and other strategic corporate communications, namely, developing advertising campaigns for others; Providing analysis of media coverage, namely, monitoring print media, television, radio, and other media for customer-specific topics, gathering relevant content on those topics, and providing documentation and analysis of that media content to others for business purposes; none of the foregoing relating to the field of pediatric research