PAUL MITCHELL SIGNATURE SALON

advertising services, namely-- providing co-op multimedia advertising packages consisting of radio, television and newspaper advertisements to beauty salons; sales incentive contests and reward program for distributors to beauty salons; incentive packages for beauticians consisting of awards ofpromotional goods"; and "business management and consulting services for the operation of beauty salons; providing membership in customer salon referrals; and membership in group health insurance and retirement programs

educational services, namely training beauticians in the art of hair cuts, hair styles, perms and colors; and the operation of beauty salons by means of conventions, seminars "in-salon " classes and videos