PASSPLAY

Business research and data analysis services in the field of user engagement, loyalty programs, rewards programs, and location-based services; business consulting services relating to the administration and management of user engagement, loyalty programs, rewards programs, and information associated with location-based content, namely, maps, event schedules, supplemental information, and tours.

Downloadable computer application software for mobile phones, namely, software for users to access and use digital credentials, participate in loyalty and rewards programs, view account information, redeem benefits, view program information, and access location-based content, namely, maps, event schedules, supplemental information, and tours.

Software as a service (SAAS) services, namely, hosting software for use by others for user management, namely, tracking, redeeming, and reporting user benefits, managing user credentials, generating usage analytics, and providing organizations with insights into user engagement and value; providing temporary use of non-downloadable software for administering and delivering location-based content, namely, maps, event schedules, supplemental information, and tours.