PARC A XEROX COMPANY CERTIFIED APPRENTICE

Market Research, User Research and Business Consultation, namely, consumer research, qualitative business research, ethnographic research, research in the field of branding and market segmentation, and business research using observation and focus groups; Business strategy development services; Brand positioning services in the nature of designing and facilitating strategic projects for marketing and business communications strategy; Designing and facilitating custom consumer research, specifically qualitative and ethnographic consumer research services; Designing and facilitating strategic brainstorming sessions specifically providing assistance in development of products, technology, business strategies and creative ideation; Development of marketing strategies, concepts and tactics, namely, audience development and brand awareness by using ethnography methods for user needs and behaviors