PAPERCLICK

computer software for use in generating bar codes and translating bar codes into human-readable form for use in linking to sites on local area computer networks, wide-area computer networks, and the Internet; computer software for use with optical scanners for reading bar codes

advertising services, namely, creating print advertisements and promotional literature optically encoded with bar codes which, when read with an electronic scanning device or when manually entered by the user on a personal computer keyboard, direct the user to the advertiser's specified sites on the global computer network