PANTONE THE POWER OF COLOR

promoting the study of the psychology of color and societal color trends; specifying and verifying color as used by printers and graphic artists in many areas of design, namely graphic design, industrial design, architecture and interior design, cosmetics and fashion design; and developing customized standards to assure color consistency and accuracy in the reproduction of colors in dyes and fabrics; developing customized printing ink color standards to assure color consistency; and specifying colors for corporate identification programs by providing color analysis for matching against standards for a color, to the order and/or specification of others