PANERA BREAD

Magnetically encoded loyalty cards, incentive cards, reward cards in the nature of magnetically encoded loyalty gift cards that may be redeemed for or used towards the purchase of menu items; downloadable mobile application for ordering food; mobile application for facilitating food and beverage purchases with near field communication (NFC) technology; downloadable mobile applications for ordering food and drink, viewing menu options, GPS navigation for tracking orders and delivery of food and drink, and facilitating payment for food and drink; electronic equipment for point-of-sales (POS) systems, namely, point-of-sale terminals, bar code readers, scanners, radio transmitters, radio receivers, computer hardware, and computer operating software; near field communication (NFC) tags for interacting with mobile applications on ordering food and drink and managing orders, viewing menu options, GPS navigation and tracking orders and delivery of food and drink, and facilitating payment for food and drink; downloadable mobile applications for ordering and managing customer accounts; none of the aforesaid relating to watches and jewelry

Coffee mugs and plastic drinking cups; cups

Clothing, namely, caps, shirts and hats

Soups, vegetable and garden salads, tuna fish salad, stews, potato chips, cream cheese, meat, poultry, pork, salmon not live, beef, yogurt-based beverages, fruit salads, milk based beverages with high milk content, egg soufflés; prepackaged meals consisting primarily of meat, seafood or poultry; prepackaged soup; prepackaged salads except macaroni, rice and pasta salad; milk-based beverages containing coffee; coffee creamer; combination meals primarily consisting of soups and salads

Bakery goods, coffee, coffee and tea drinks, coffee and tea based beverages, coffee pods, coffee capsules containing coffee for brewing, ground coffee beans, chocolate-based beverages, brownies, prepared pastas, egg sandwiches, hot and cold sandwiches, pasta, bread, bagels, pastries, panini, cookies, muffins, oatmeal, granola, parfaits, salad dressings; prepackaged pasta, macaroni and cheese; packaged coffee; combination meals primarily consisting of sandwiches and soup; combination meals primarily consisting of sandwiches and salads

Beverages, namely, fruit and/or vegetable juices, drinks, or smoothies; frozen fruit beverages and frozen fruit-based beverages

Franchising, namely, providing technical business consulting and business management assistance in the establishment and/or operation of restaurants and cafes; computerized online ordering services in the field of restaurant take-out and delivery; administration of a customer loyalty program which provides registered customers with free and discounted menu items; customer loyalty services and customer club services for commercial, promotional and/or advertising purposes in the field of food and beverage sales and service; organizing and conducting volunteer and community services programs; Subscription-based order fulfillment services in the field of coffee; retail store services featuring coffee, coffee subscriptions, promotional apparel, mugs, tumblers, and coffee brewing equipment; computerized online ordering services in the field of retail and restaurant take-out and delivery; business management consultancy services for retail operations, namely, providing retailers with software for managing consumer interactions, marketing communications, operating point of sale systems, retail and food ordering systems, inventory management systems, sales and labor forecasting, and providing customer loyalty programs; none of the aforesaid relating to watches and jewelry

Services for providing food and drink; restaurant, cafe and catering services; take-out restaurant services; restaurants featuring delivery; food preparation; preparation of carry out foods and beverages; subscriber-based meal planning services in digital form, accessible through the Internet; food preparation services featuring meat, meat-substitutes, poultry, fish, seafood, cheese, pastas, rice, fruits, vegetables, seasonings or sauces; consulting in the field of menu planning for others; providing a website on global computer networks featuring information in the fields of food and beverage preparation, cooking, recipes, ingredients, and cookware techniques; coffee-house and snack-bar services; coffee bars