PANERA
Mark Identification

PANERA

Serial Number

97251429

Filing Date

Feb 3, 2022

Trademark by

PUMPERNICKEL ASSOCIATES LLC

Classification Information

Downloadable virtual goods, namely, food items and beverages for use in virtual worlds; downloadable virtual goods, namely, computer programs featuring access tokens for use in online virtual worlds; downloadable computer software, namely, non-fungible tokens (NFTs) for facilitating commercial transactions; downloadable software for viewing non-fungible tokens (NFTs); downloadable software for use in electronically storing, sending, receiving, accepting and transmitting non-fungible tokens (NFTs); downloadable software for use in creating and participating in virtual environments; downloadable software for use in creating, editing and modifying avatars and virtual images that can be posted, shared and transmitted via multi-media messaging (MMS), text messaging (SMS), email, online chatrooms, global communication networks, and other communication networks; downloadable software for creating and broadcasting avatars across online social media and digital platforms; blockchain software; software for use with digital currency, crypto currency and virtual currency; software which facilitates the ability of users to view, analyze, record, store, monitor, manage, trade and exchange digital currency, virtual currency, cryptocurrency, digital and blockchain assets, digitized assets, digital tokens and crypto tokens; downloadable cryptographic keys for receiving and spending crypto assets; downloadable loyalty cards, incentive cards, reward cards that may be redeemed for or used towards the purchase of menu items; downloadable mobile application for ordering food; downloadable mobile applications for ordering food and drink, viewing menu options, GPS navigation for tracking orders and delivery of food and drink, and facilitating payment for food and drink; downloadable mobile applications for ordering and managing customer accounts; none of the aforesaid relating to watches and jewelry

Electrical and Scientific Apparatus

Advertising; retail store services featuring virtual goods, namely, food items and beverages; digital retail store services featuring downloadable and non-downloadable virtual goods in the nature food items and beverages; retail store services featuring virtual goods, namely, access tokens for use in online virtual worlds; conducting an incentive program whereby individuals can earn real world and virtual rewards; arranging and conducting incentive reward programs to promote the sale of food and beverages; providing a website featuring consumer product information in the fields of food and beverage, restaurants and food services; computerized online ordering services in the field of restaurant take-out and delivery; administration of a customer loyalty program which provides registered customers with free and discounted menu items; administration of a rewards program featuring virtual rewards that can be redeemed in the real or virtual world; customer loyalty services and customer club services for commercial, promotional and/or advertising purposes in the field of food and beverage sales and service; organizing and conducting volunteer and community services programs; subscription-based order fulfillment services in the field of coffee; retail store services featuring coffee, coffee subscriptions, promotional apparel, mugs, tumblers, and coffee brewing equipment; computerized online ordering services in the field of retail and restaurant take-out and delivery; none of the aforesaid relating to watches and jewelry

Advertising and Business

Entertainment services, namely, providing on-line virtual restaurants and cafes in virtual environments created for entertainment purposes; entertainment services, namely, providing on-line, non-downloadable virtual food items and beverages for use in virtual environments; education and entertainment services, namely, arranging, organizing, and conducting cooking instruction classes in bakery cafes; arranging, organizing and conducting bakery-cafe tours for educational and recreational purposes; entertainment services, namely, providing an on-line virtual restaurant wherein users can earn reward points and virtual currency which may be used to purchase food and beverages; entertainment services, namely, providing on-line, non-downloadable virtual gifts, gift certificates, rewards, points, incentives, prizes and emotes for use in virtual environments created for entertainment purposes

Education and Entertainment