P PLATELLA NOT ALL JEWELRY IS CREATED EQUAL

Jewelry; Jewelry chains; Jewelry charms; Jewelry charms in precious metals or coated therewith; Bracelets; Crucifixes as jewelry; Crucifixes of precious metal, other than jewelry; Diamond jewelry; Gemstone jewelry; Gold jewelry; Gold thread jewelry; Identification bracelets; Jewelry made in whole or significant part of diamonds; Precious and semi-precious crystal stones and beads for use in jewelry; Rings; Rings being jewelry; Rings made in whole or significant part of diamonds; Women's jewelry

Customer services, namely, responding to customers inquiries for others in the field of jewelry and jewelry design; Retail shops featuring jewelry; Retail jewelry stores; Mail order services featuring jewelry; On-line retail store services featuring jewelry; Online retail store services rendered in a virtual environment featuring physical goods, namely, jewelry; Online retail store services rendered in a virtual environment featuring virtual goods, namely, jewelry

Jewelry remounting; Jewelry repair; Gem and jewelry repair and cleaning services; Maintenance and repair of jewelry and watches; Repair and maintenance of jewelry and watches; Repair of jewelry; Ring sizing, namely, adapting a jewelry ring to a different size

Jewelry design; Authenticating diamonds; Authenticating jewelry; Authentication of diamonds