P IGNITION POINT

Developing marketing strategies and concepts; Providing marketing research and analysis; Consumer research, providing business marketing information, statistical evaluations of marketing data, market analysis for development of concepts and strategies in the fields of advertising and marketing; Business consulting services, namely, providing assistance in development of business strategies and creative ideation; Providing integrated business research, consultation and management regarding marketing activities and developing and launching of new products and services; Business management consulting with relation to strategy, marketing, sales, and product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Advice in the field of business marketing; Developing strategic tools to identify consumer and marketing information, assessing results of marketing and business strategies with regard to consumers and marketing objectives; Identifying business scenario and communications dynamics; Developing insights from research and analysis; Synthesizing insights; translating insights into strategies that inform the development of creative and media programs, including account planning and connection planning