OVERLAY.TV
Mark Identification

OVERLAY.TV

Serial Number

77327842

Filing Date

Nov 13, 2007

Registration Date

Mar 23, 2010

Trademark by

OVERLAY TV HOLDINGS LIMITED

Classification Information

Software for tracking the position of a product image in a digital video and creating a synchronized embedded internet link in the video to the product merchant's website; software for determining the position of a digital product image within another digital image and creating a synchronized embedded internet link in the product image to the product merchant's website; software for playing video in synchronization with meta data indicating the position of a product image shown in the video and creating a synchronized embedded internet link in the video to the product merchant's website; software for creating imbedded internet links in digital images and videos linking product images with product merchants' websites

Electrical and Scientific Apparatus

Printed matter, namely, informational newsletters, information graphics, informational brochures and user manuals featuring instructions and information in reference to software for authoring images, authoring and playing video, and advertising products on the Internet

Paper Goods and Printed Matter

Advertising products of others on the Internet by providing internet links to websites of others, namely, providing imbedded internet links placed in digital videos whereby the viewer may click on the image of a product of interest in a video and be directed to merchant's website; advertising products of others on the Internet by providing internet links to websites of others, namely, providing imbedded internet links placed in digital images whereby the viewer may click on the image of a product of interest within another image and be directed to merchant's website

Advertising and Business

Computer programming of digital video files, namely, programming metadata computer code indicating the position of a product image in a digital video and programming a synchronized embedded internet link in the video to the product merchant's website; computer programming of digital image files, namely, programming metadata computer code indicating the position of a product image in another digital image and programming a synchronized embedded internet link in the image of the product to the merchant's website

Computer and Scientific