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Consumer loyalty services, namely, administration of a frequent buyer program that allows members to have access to additional rebates when members meet certain market share goals; administration of a customer loyalty program which provides participating members to have access to additional rebates when certain market share goals are met; providing an incentive award programs for members to receive additional rebates who have met certain market share goals through the purchase of frames; providing discounts and rebates as part of a customer loyalty program for members that have met certain market goals through the purchase of frames