Mark Identification

OPT IN

Serial Number

76109728

Filing Date

Aug 14, 2000

Trademark by

PERSONA INC.

Classification Information

Software for use in accessing, managing, protecting, collecting, retrieving and distributing consumer information and consumer marketing preferences; software for maintaining and managing electronic wallets and electronic payments over global communications networks

Electrical and Scientific Apparatus

Electronic mail services; providing online chat rooms for transmission of messages among computer users concerning current affairs, technology, travel, art and entertainment, sports, health and fitness, recreation and leisure, politics, investments, finances, careers and lifestyles

Telecommunications

Online computer services, namely, providing the means via global communications networks for consumers to limit and restrict the collection and use of their personal information by online businesses and web sites; providing access to nondownloadable software for use by consumers in managing, distributing and protecting their personal consumer information, making electronic payments and maintaining and managing electronic wallets; providing access to nondownloadable software for use by online marketers, online vendors, catalog merchants and direct marketers to access permissioned consumer information and communicate with consumers; online security and management services for personal and private electronic information; on-line services to manage electronic wallets and electronic payments; online services to control the collection of electronic data; electronic storage of personal and private consumer information

Computer and Scientific