OPINIONSHIELD

Application service provider featuring application programming interface (API) software for capturing specific customer and business transaction receipt information just after the point of transaction using a Short Message Service (SMS) or Multimedia Messaging Service (MMS) format that bundles the text receipt of purchase and the hyperlink allowing the software to capture the consumer's opinion statement about the transaction, for integrating captured customer and business transaction receipt information in order to create an electronic opinion statement form, for integrating captured customer and business transaction receipt information in order to create a purchase transaction statement, for publishing customer and business transaction receipt information, for generating customer perspectives of transactions through collected purchase support information, for integrating the capturing of transaction receipt information into a transaction system, for converting a consumer transaction statement into a numeric score and issuing corresponding grades to a business, for creating a combined overall grade for merchant services and customer transactions, for integrating collection of transaction receipt information into financial transaction systems, for allowing businesses to search and view a customer's reputation history with merchants, for allowing customers to search and view a business' reputation history with consumers, for capturing and archiving electronic consumer and business receipt information about purchase transactions, for collecting and publishing feedback regarding a purchased product or service, for collecting and publishing feedback regarding a business involved with a purchase transaction, for mitigating potential liability and financial exposure of consumers and publishers and businesses with respect to articulated transaction experiences, for authenticating electronic transactions for internally and externally regulating publication of transaction opinions, for collecting and archiving feedback on behalf of a purchaser regarding their purchase transaction and transaction experience, and for archiving feedback on behalf of a purchaser regarding their purchase transaction and transaction experience