OPENUP

Computer application software for mobile phones, namely, software for collecting, tracking, analyzing, reporting, and monetizing customer data, web browsing data, market intelligence, and marketing data; computer application software for mobile phones, namely, software for identifying and recommending personalized offers as part of customer rewards programs; browser extensions, namely, software to enable the collection, analysis, reporting, and monetizing of customer data, web browsing data, market intelligence, and marketing data

Business consulting and advisory services in the field of customer analytics, market intelligence, and marketing data; arranging and conducting incentive reward programs to promote participation in customer data collection initiatives; online marketplace for individuals to offer and sell personal data; business research and data analysis services in the fields of quantified self and online consumer behavior; conducting on-line consumer survey services; analyzing market research data and statistics for the purpose of marketing the goods of others through personalized coupons, promotions, and discounts

Software as a service (SAAS) services featuring software for customer analytics and market research; software as a service (SAAS) services featuring software for use in tracking and analyzing online activity for use in the development and implementation of targeted marketing campaigns; providing temporary use of a web-based software application for collecting, tracking, analyzing, reporting, and monetizing customer data, web browsing data, market intelligence, and marketing data; providing temporary use of a web-based software application for identifying and recommending personalized offers as part of customer rewards programs