OPENPATH

Providing online non-downloadable software for purchasing and tracking advertising space; providing online non-downloadable software for publishing advertisements online; providing online non-downloadable software for accessing online advertising inventory; providing online non-downloadable software for optimizing online advertising; providing online non-downloadable software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges featuring real time bidding; software-as-a-service (Saas) featuring software for purchasing and tracking advertising space; software-as-a-service (Saas) featuring software for publishing advertisements online; software-as-a-service (Saas) featuring software for accessing online advertising inventory; software-as-a-service (Saas) featuring software for optimizing online advertising; software-as-a-service (Saas) featuring software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges featuring real time bidding; providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; software-as-a-service (SaaS) services featuring software for digital media measurement, website audience analysis and advertising; software-as-a-service (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior; none of the aforementioned services being provided via downloadable software, recorded software or computer application software for mobile phones