OPENDNA

Computer software for storing information about the current personal interests associated with individual computer software users; computer software for providing services for computer software users to edit their personal interests; computer software for allowing access to third parties to personal interest information associated with individual computer software users

Marketing services, namely, tracking personal interests in various Internet sites; predicting the effectiveness of an advertisement based on the current personal interests associated with a computer software user; marketing services, namely, determining computer software users potentially interested in an advertisement based on the current personal interests associated with said computer software users; tracking the computer software users' interest in particular advertisements; providing customized advertising services based on the digitally stored computer software users' interests; providing commercial computer software user data to third parties for use in creating computer software based on a computer user's personal interests

Digital storage of information regarding individual consumer personal interests; Computer services, namely, providing the technology for tracking consumers' interest in various Internet sites; providing customized computer searching services, based on the stored consumer interests