OPEN SEGMENT MANAGER
Mark Identification

OPEN SEGMENT MANAGER

Serial Number

85168173

Filing Date

Nov 3, 2010

Registration Date

Dec 6, 2011

Trademark by

YAHOO HOLDINGS INC.

Classification Information

Advertising, advertisement, marketing and promotion services; on-line advertising, advertisement, marketing and promotion services; advertising, advertisement, marketing and promotion consultation services; digital-out-of-home advertising, marketing, promotion and consultation services; promoting the goods and services of others via the Internet through advertising, marketing and promotion services; market research, analysis, reporting and market intelligence services; advertising services, namely, advertising for others via the Internet utilizing banners and buttons, skyscrapers, pop-ups, rich media, direct e-mail marketing, viral marketing, affiliate marketing, search engine optimization, and on and off-line integration and reporting that provides real time optimization of marketing campaigns; business services, namely, conducting marketing research to evaluate effectiveness of various applied online advertising mediums and supporting ad-serving technologies utilizing the Internet; business marketing and management consultation services, namely, providing database list management, targeted marketing, performance-based and direct response marketing, marketing analysis and reporting, interactive and contextual advertising and media planning for others; promoting the goods and services of others via the Internet through the distribution of online materials, promotional contests and sweepstakes; advertising, rich-media advertising, marketing and promotion services; dissemination of advertising for others via the Internet; ad-serving, tracking and reporting services for advertisers and publishers

Advertising and Business