OOYALA PULSE SELL-SIDE PLATFORM

Computer software, namely, a software platform allowing for the distributing, managing, streaming, delivering, publishing, sorting, compressing, viewing, displaying, personalizing and storing of audio, video, images, and multimedia content; computer software platform enabling content providers, content aggregators and advertisers to optimize and monetize video marketing campaigns through online behavioral profiling and targeting; software platform allowing product and service providers, content providers, content aggregators and advertisers, to selectively target specific online consumers based on an analysis of aggregated individual consumer data or video consumption data; computer programs for measuring, managing, syndicating, tracking, and/or monetizing videos

Advertising services; placement and distribution of advertisements via computer, telecommunications, and broadband networks on multiple platforms and devices; advertising serving services, namely, managing the serving, targeting, monetization, tracking and reporting of advertisements; matching buyers of advertising with sellers of advertising; dissemination of advertising for others via the internet; marketing services, namely, conducting consumer tracking behavior research and consumer trend analysis; market research services relating to advertising and marketing, namely, providing website, application, and video consumption metrics, statistics, user activity data, and marketing and advertising reports of users' activities; advertising and promotion services; advertising by transmission of on-line publicity for third parties through electronic communications networks; audience rating determination for audio, video, and multimedia multicasts; advertising and business management services, namely, services in connection with measuring, managing, syndicating, tracking, and/or monetizing videos

Electronic transmission and streaming of digital media content for others via global and local computer networks; streaming of audio, visual and audiovisual material via a global computer network; simulcasting broadcast television over global communication networks, the Internet and wireless networks; mobile media services in the nature of electronic transmission of entertainment media content

Non-downloadable software platform allowing for the distribution, streaming, sorting, compressing, viewing, displaying, and storing of audio, video and multimedia content over the internet; application service provider (ASP) featuring software for use in online video delivery, online advertising and online marketing; application service provider (ASP), featuring computer software used for the dissemination of advertising via the Internet; providing temporary use of an on-line non-downloadable software platform for use by advertisers and audio and video content publishers for the purpose of managing the serving, targeting, tracking and reporting of advertisements and for maximizing advertising revenue; providing temporary use of on-line non-downloadable software and applications for enabling product and service providers to optimize online consumer monetization, marketing, and satisfaction; providing on-line non-downloadable software platform for enabling product and service providers to optimize online consumer monetization, marketing and satisfaction through dynamic user profiling; application service provider (ASP), featuring software for tracking user activity, and for managing, monitoring and optimizing the performance and effectiveness of online marketing campaigns; providing an online non-downloadable software platform for managing, collecting, integrating, and sharing a wide variety of data and information from various sources about video viewership, viewing trends, viewer behavior, and related metrics and analytics; online non-downloadable software platform allowing product and service providers and third-party advertisers to selectively target specific online consumers based on an analysis of aggregated individual consumer data