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Computer software systems for use in education and shopping; Computer systems for use in market analysis and research, marketing, advertising, education, shopping, and interactive delivery of multimedia content and applications; Downloadable software in the nature of a mobile application for use in advertising, education, shopping and interactive delivery of multimedia content and applications; Downloadable electronic publications in the nature of manuals, magazines, brochures, books, booklets, journals, pamphlets, newsletters, e-zines and webpages in the fields of entertainment, commerce and education for products, services, events, activities, facilities and locations; Downloadable software in the nature of a mobile application for use in market analysis and research and marketing content and applications