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A web-based marketing system for medical practitioners, mental health practitioners, health and wellness practitioners, veterinary specialists, dental practitioners, lawyers, or other providers of a service, product or procedure. The web-based marketing system links a consumer facing e-commerce solution that presents said services, procedures or products through an online consultative platform that allows the consumer to choose a face-to-face video consultation, a store and forward photo consultation, a secure messaging consultation, or a telephone consultation. After the consultation is completed the consumer will receive a recommended product, treatment, service or procedure and can then purchase the said product before physically entering the business that offers it