ONEPOINT

Coordination, monitoring of and refinement of marketing campaigns using closed-loop campaign tracking and response management strategies and technology; providing information in the field of business planning via the internet; business marketing consulting services, namely, consulting services for product and service marketing, marketing campaign planning, strategy, implementation and management, outsourcing facilities and customer relationship management techniques, namely tracking of customer contact information, tracking of referral sources, and customer financial histories; business management and business consulting in the field of customer relationship management; marketing data collection; marketing data integration, marketing data management, marketing report generation, and systems for integrating marketing and customer data with other business and statistical marketing data; creating acquisition and loyalty strategies for customers utilizing competitive reviews, benchmarking, economic models and strategy development and implementing such strategies for others; developing strategies to profile and pinpoint potential customers, new opportunities and strategic business alliances using customer attributes, demographics, financial information, and lifestyle information; development of strategies to assist clients with strategic customer acquisition and knowledge, customer retention, marketing campaign management and market knowledge and implementing such strategies for others; preparing targeted mailing lists, telemarketing lists and e-mail lists by adding customer attributes, demographics, financial information, lifestyle information; computerized database management; information analysis, namely performing market analysis using client databases in the field of modeling, scoring and analytics, marketing and solicitation and customer profiles and creating reports from such client databases; market analysis services in the nature of statistical analysis and sample design; preparation of statistical business reports; business consultation regarding customer profiling; data processing services, namely processing sales and promotional data; direct marketing campaign management, namely, marketing consulting services