ONE TRUE CHAMPION

Metal key chains; metal key chain tags; metal license plates

Downloadable wallpaper graphics for mobile phones and computers; downloadable television programs featuring sports events, news and entertainment in the nature of collegiate athletic and sporting events; downloadable audio and video recordings featuring sports events, news and entertainment in the nature of collegiate athletic and sporting events; pre-recorded video tapes, video cassettes, and DVDs featuring sports events, news and entertainment in the nature of collegiate athletic and sporting events; downloadable application software for accessing current news and original video programming relating to sporting events, game highlights and live scores, statistics and standings for mobile phones and mobile devices

Pens; pencils; publications and printed matter, namely, posters, bumper stickers, trading cards, brochures, newsletters, handbooks, manuals, guides, and magazines all in the field of sports, souvenir programs for sporting events and athletic activities, and printed media guides for sporting events and athletic activities

Apparel, namely, T-shirts, sweatshirts, shirts, caps, wind resistant jackets, pants, knit shirts, polo shirts, sweaters, jerseys, swimwear, shorts, ties, underwear, undershirts, footwear, socks; outerwear, namely, coats

Association services, namely, supporting and promoting the interests of colleges participating in intercollegiate athletic programs; promoting the standards of scholarship, sportsmanship and equity interests of colleges; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with college athletic competitions and contests; promoting athletic contests and competitions; Association services; namely, promoting the interests of colleges participating in various sports attractions

Television broadcasting; broadcasting in the form of transmitting live or taped sporting and scholastic events and transmitting news, scores and information featuring sporting and scholastic events via the global computer network, telephone networks and communication networks

Entertainment services, namely, presenting and organizing athletic competitions and contests; online computer services, namely, providing news, scores and information featuring sporting events via the global computer network; television production; ongoing television programs in the fields of athletic competitions and contests and scholarship, sportsmanship and collegiate activities; television news shows; online computer services, namely, providing news, scores and information featuring sporting and scholastic events via the global computer network, telephone networks and communication networks