ONE LOYALTY

(Based on 44(e)) Magnetic coded data cards; magnetic strip cards and encoded electronic chip cards for use in storing financial transactions for use with electronic card readers; magnetic strip cards and encoded electronic chip cards containing programming used to perform data processing, namely, data collection, data sorting, data storage and data output; microprocessor cards for data processing, namely, data collection, data sorting, data storage and data output; encoded integrated circuit cards containing programming used to perform data processing, namely, data collection, data sorting, data storage and data output; encoded smart cards containing programming used to perform data processing, namely, data collection, data sorting, data storage and data output; virtual cards, namely, downloadable software used to process, collect, store and retrieve data; computer hardware, computer software to perform data processing, namely, data collection, data sorting, data storage and data output; access devices, namely, interactive computer kiosks comprising computer hardware and computer operating software, for use in accessing the internet; magnetically coded data cards for the recording of data

(Based on Use in Commerce) Promoting the goods and services of others through the administration of incentive award, loyalty, marketing and relationship management programs; providing a web site featuring information in the fields of incentive award, loyalty, marketing and relationship management programs; (Based on 44(e)) providing computer databases in the fields of incentive award, loyalty, marketing and relationship management programs