ONDECK PARTNERS

Business management consulting and advisory services; Business management consulting, strategic planning and business advisory services provided to sports leagues and sports teams; Providing business intelligence services; Management consulting and advisory services in the areas of corporate growth strategy, innovation and growth processes, organizational transformation, and talent management and development strategies; Holding company services performed for third parties, namely, business administration; Promotional advertising of products and services of third parties through sponsoring arrangements and license agreements relating to minor league sporting clubs, teams and events; Retail store services featuring an array of general merchandise related to sports and sports teams, including clothing, footwear, headgear, games, toys, sporting goods and equipment, collectible and novelty items, jewelry, print publications, school supplies, giftware, posters, trading cards, books, souvenirs, bags, and housewares; Business consulting services in the field of enterprise information management and enterprise analytics for sports leagues and sports teams; all of the foregoing excluding services related to swim teams and swim team management

Providing temporary use of on-line non-downloadable software and applications using machine learning for enterprise analytics, predictive analytics, optimization analytics, data governance, data integration, data management, data warehousing, pattern discovery, contextual prediction, predictive modelling, recognitions, segmentations, regressions, and visualizations in the field of business project management, business process management, financial risk management, enterprise information management and enterprise analytics for sports leagues and sports teams; Providing temporary use of on-line non-downloadable cloud computing software for online analytic processing, reporting, information delivery, compiling and organizing information, business planning, and financial risk management and decision support; Artificial intelligence as a service (AIAAS) services featuring software using artificial intelligence (AI) for enterprise analytics, predictive analytics, optimization analytics, data governance, data integration, data management, data warehousing, pattern discovery, contextual prediction, predictive modelling, recognitions, segmentations, regressions, and visualizations in the field of business project management, business process management, financial risk management, enterprise information management and enterprise analytics for sports leagues and sports teams; Software as a service (SAAS) services featuring software for enterprise analytics, predictive analytics, optimization analytics, data governance, data integration, data management, data warehousing, pattern discovery, contextual prediction, predictive modelling, recognitions, segmentations, regressions, and visualizations in the field of business project management, business process management, financial risk management, enterprise information management and enterprise analytics for sports leagues and sports teams; Platform as a service (PAAS) featuring computer software platforms for enterprise analytics, predictive analytics, optimization analytics, data governance, data integration, data management, data warehousing, pattern discovery, contextual prediction, predictive modelling, recognitions, segmentations, regressions, and visualizations in the field of business project management, business process management, financial risk management, enterprise information management and enterprise analytics for sports leagues and sports teams; all of the foregoing not including for use in connection with financial consultation services or financial loan services