ON-AIR PROMOTION OPTIMIZATION SYSTEM

Computer software program for use by television stations and networks to maximize their on-air promotional announcements, namely, software to pinpoint the most optimal time to promote campaigns and to allow a network or station to target the demographic group that is desired to be impacted by the promotion by compiling and analyzing demographic data, and also for ranking television programs for the purpose of optimizing viewer exposure to campaign promotions by compiling data regarding the number of viewers, to traffic such promotional campaigns to air, and to provide reporting on overall results against expectations