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Operating an on-line shopping site in the field of personal computers, audio and video electronics and musical equipment; Promoting and showcasing the goods of others in the field of personal computers, audio and video electronics and musical equipment by means of an on-line shopping site with links to the retail advertisements of others; Promoting the goods and services of others by providing an interactive website where users can increase the current value of an online discount being offered by purchasing the goods and services associated with that discount in the form of an online coupon, voucher or gift card; Providing television home shopping services in the field of general consumer merchandise; Retail shops featuring personal computers, audio and video electronics and musical equipment