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Software for personal and private identity data management and data management of personal and private data relating to user behavior on websites and mobile applications; computer software for personal and private identity data management and data management of personal and private data relating to user behavior on computer and telecommunications networks; database privacy management software, namely, software for filtering access to databases using criteria determined by the user; computer software for storing and retrieving login credentials securely and generating strong passwords, for blocking unwanted third party advertisements, for controlling access to users' email addresses when filling out marketing forms or registering for goods and services online, and for tracking personal and private identity data entered on websites and for tracking personal and private data relating to user behavior entered on websites

Computer services, namely, electronically gathering, analyzing, and formatting personal and private identity data and personal and private data relating to user behavior on websites and mobile applications to allow users to manage that data on computer and telecommunications networks; software as a service services (SAAS), namely, providing an online non-downloadable software platform for storing and retrieving login credentials securely and generating strong passwords, for blocking unwanted third party advertisements, for controlling access to users' email addresses when filling out marketing forms or registering for goods and services online, and for tracking personal and private identity data entered on websites and for tracking personal and private data relating to user behavior entered on websites