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Computer software for use in marketing automation; Computer software for guest services automation; Computer software for authenticating users; Computer software for use in predictive intelligence; Software development kit (SDK), for identifying registered software users to nearby electronic sensors; Computer software, namely, downloadable cloud-based software, sensor software, and mobile device software for managing, distributing, accessing, reserving, authenticating, automating, and tracking access credentials to access venues and activate guest services and experiential marketing; Computer software for the collection, transmission, storage, analysis, learning, management and sharing of data and information, for providing real-time, integrated business management and consumer intelligence, for conducting market research, for managing and distributing advertising, guest services, experiential marketing, offers and promotional campaigns, for authenticating, personalizing, automating, tracking and testing user experience, and for integrating data with third party vendors and applications; Computer hardware, communication devices in the nature of wireless communication devices for data transmission, and electronic kiosks comprised of computer hardware, computer peripherals and computer operating software, integrated with software for managing, distributing, accessing, reserving, authenticating, automating and tracking access credentials to access venues and activate guest services and activate experiential marketing; Computer hardware, communication devices in the nature of wireless communication devices for data transmission, and electronic kiosks comprised of computer hardware, computer peripherals and computer operating software, integrated with software for the collection, transmission, storage, analysis, learning, management and sharing of data and information, for providing real-time, integrated business management and consumer intelligence, for conducting market research, for managing and distributing advertising, guest services, experiential marketing, offers and promotional campaigns, for authenticating, personalizing, automating, tracking and testing user experience, and for integrating data with third party vendors and applications; Computer software, namely, software and mobile applications for managing e-mail and SMS notification alerts; Computer software, hardware, communication devices in the nature of wireless communication devices for data transmission, and electronic kiosks comprised of computer hardware, computer peripherals and computer operating software, for disseminating advertising and marketing information for others