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Administration of a consumer loyalty program to promote restaurant services and retail services of others; Administration of a customer loyalty program which provides free or discount frozen desserts at franchised restaurants; Advice in the running of establishments as franchises; Business management advisory services relating to franchising; Franchise services, namely, offering business management assistance in the establishment and operation of restaurants; Franchising, namely, consultation and assistance in business management, organization and promotion; Franchising, namely, offering business management assistance in the establishment and/or operation of restaurants; Retail store services featuring ice cream for consumption off the premises; Self-serve frozen yogurt shop services