NTRSCTN

Downloadable software in the nature of a mobile application that enables users to upload, post, show, view, display, categorize, search, download, rate, comment upon, store, tag, blog, and share news stories and articles in the fields of personal style, shopping, music, art, gaming, clothing, entertainment and sports, and then ranks and sorts the news stories and articles based upon popularity and relevance, track web site user activity, deliver targeted data and information to web site users based on ambient, behavioral, or explicitly provided data, measure and test user affinity for material and content alternatives, and capture and report on data submitted by web site users via the application