NIFT

Platform as a service (PAAS) featuring a computer software platform for promoting the products and services of others; Platform as a service (PAAS) featuring a computer software platform for the administration of a consumer loyalty program for others to promote third party products and services; providing a website featuring technology for use by others in order to determine, as part of a consumer loyalty or reward program, the products, services, promoted items, prizes, bonuses and rewards best suited to each customer, and most likely to lead to additional purchases or revenues; providing online, non-downloadable software for obtaining, analyzing and providing reports regarding the effectiveness of consumer loyalty and rewards programs involving third party products, services, promoted items, prizes, bonuses and rewards; providing online, non-downloadable software for collecting, organizing, analyzing and providing reports to merchants and businesses regarding their customers, and the third party products, services, promoted items, prizes, bonuses and rewards that will be most effective when provided to such customers as part of a consumer loyalty or rewards program