86239031
Apr 1, 2014
Apr 14, 2015
Computer software that provides a web-based platform for identifying and capturing social media activity data related to consumers' television, movie and sports viewing and consumers' discussions about brands, and for analyzing, displaying and exporting social media activity data related to consumers' use of social media in conjunction with particular television programs; computer software that provides a web-based platform for identifying and capturing social media activity data related to television and brands for the purpose of assessing advertising effectiveness and market research through analysis, display and exports of this data
Electrical and Scientific ApparatusProviding temporary use of web-based non-downloadable software applications for capturing social media research data and tracked social media activity data; web-based non-downloadable database management software for use in collecting, manipulating, analyzing and preparing reports from market research, social media, online communications and computer media usage databases; providing temporary use of web-based non-downloadable software for use in database management in the field of market research, social media, audience measurement, advertising effectiveness analysis, online communications and computer media usage
Computer and Scientific