NIELSEN SOCIALGUIDE INTELLIGENCE
Mark Identification

NIELSEN SOCIALGUIDE INTELLIGENCE

Serial Number

86239031

Filing Date

Apr 1, 2014

Registration Date

Apr 14, 2015

Trademark by

THE NIELSEN COMPANY (US) LLC

Classification Information

Computer software that provides a web-based platform for identifying and capturing social media activity data related to consumers' television, movie and sports viewing and consumers' discussions about brands, and for analyzing, displaying and exporting social media activity data related to consumers' use of social media in conjunction with particular television programs; computer software that provides a web-based platform for identifying and capturing social media activity data related to television and brands for the purpose of assessing advertising effectiveness and market research through analysis, display and exports of this data

Electrical and Scientific Apparatus

Providing temporary use of web-based non-downloadable software applications for capturing social media research data and tracked social media activity data; web-based non-downloadable database management software for use in collecting, manipulating, analyzing and preparing reports from market research, social media, online communications and computer media usage databases; providing temporary use of web-based non-downloadable software for use in database management in the field of market research, social media, audience measurement, advertising effectiveness analysis, online communications and computer media usage

Computer and Scientific