NIELSEN REAL TIME RATINGS
Mark Identification

NIELSEN REAL TIME RATINGS

Serial Number

77193533

Filing Date

May 30, 2007

Trademark by

NIELSEN MEDIA RESEARCH INC.

Classification Information

Electronic databases recorded on computer media and featuring information in the field of television programming, advertising and media research, demographic information, media rating information of the listening, viewing, and usage habits of signal receiving audiences, and instructional manuals sold as a unit therewith

Electrical and Scientific Apparatus

Printed reports containing programming, advertising and media research, demographic information, media rating information, Internet and/or computer usage information, and product purchase and usage information and the listening, viewing and usage habits of signal receiving audiences, Internet and/or computer users

Paper Goods and Printed Matter

Market research services relating to broadcasting, narrowcasting, the business and advertising aspects of media, broadcast and cable ratings, the transmission and/or reception of broadcast, satellite, cable, and global computer network signals, the content of signals delivered by means of over-the-air broadcast, cable, satellite, or a global computer network, signal receiving audience demographics and behavior, and the listening, viewing, and usage habits of signal receiving audiences, computer users, and users of a global computer network; providing online databases in the fields of advertising, market research services, namely, providing online databases featuring ratings for broadcast and cable television content and programming, signal receiving audience demographics and behavior data and marketing information, consumer research information in the nature of access behavior of users of the global computer network information and market research information about global computer network usage and browsing

Advertising and Business

Providing temporary use of non-downloadable computer software for use in database management, analysis, and report building, in the field of advertising, media signal reception, signal receiving audience demographics and behavior, broadcast and cable television ratings, computer usage, access behavior of users of the global computer network, and information about global computer network usage and browsing

Computer and Scientific