NIELSEN MEDIA RESEARCH

market research services relating to broadcasting; narrowcasting; the business and advertising aspects of media; broadcast and cable ratings; the transmission and/or reception of broadcast, satellite, cable, and global computer network signals; the content of signals delivered by means of over-the-air broadcast, cable, satellite, or a global computer network; signal receiving audience demographics and behavior; and the listening, viewing, and usage habits of signal receiving audiences, computer users, and users of a global computer network; and computerized database management, namely, management of databases containing advertising and media research