NIELSEN IQ

Data collection, analytics and measurement products, namely, downloadable computer software for collecting, analyzing and measuring data in the fields of marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identifying operational and workflow efficiencies; downloadable reports and analysis in the nature of reports relating to the foregoing

Data collection, analytics and measurement products, namely, publications in the nature of printed reports in the fields of marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identifying operational and workflow efficiencies

Data collection, analytics and measurement services being business consulting in the fields of marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identifying operational and workflow efficiencies; providing business reports and analysis relating to the foregoing

Data collection, analytics and measurement services, namely, providing a website featuring online non-downloadable computer software for use in the fields of marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identifying operational and workflow efficiencies; data collection, analytics and measurement services, namely, preparation of technological electronic reports for use in analysis of data in the fields of marketing, retail sales measurement and analyzing, product advertising and marketing strategies and tools, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identifying operational and workflow efficiencies; providing use of on-line non-downloadable computer software for providing electronic reports and analysis relating to the foregoing